Fashion meets environmental concerns for global warming. Triumph, one of Japans leading lingerie comanies, invented the bra several years ago in response to the growning concern that household heating was a great cause for the enhanced greenhouse effect, and global warming.

“A leading lingerie company has joined Japan’s fight against high fuel use, unveiling a heated bra for winter. The fluffy creation contains special pads filled with an eco-friendly gel that can be easily heated in a microwave or with a hot water bottle.
The design also includes a furry boa designed to double as a winter scarf.

Lingerie giant Triumph unveiled the bra months after PM Junichiro Koizumi urged Japan’s office workers to ditch ties to save on air conditioning.

Being padded, the new bra packs a little more bulk than most regular designs, but the Japanese arm of Triumph insisted the look was more chic than sheep.

“We hope this will not only help prevent global warming but also provide a little fashion chic to the office,” the company said in a statement.

The bra, which comes only in white, also features a pendant shaped like a chilli pepper dangling on its front.”

Can the idea of the thermal bra take off globally? Some people make argue that a nice woolly jumper would be better to keep warm, but these bras are certainly a lingerie fashion statement.