A backless bra let you expose your back without worrying about showing your bra strap, because simply there isn’t one! You can wear a plunging back dress without having to be braless, helping you to keep secure and glamorous at the same time.

A good backless bra is safely secured in place with a layer of silicone along the wire channelling, providing a natural support without the need of straps across the back.

This type of bra can be worn under different ranges of backless and low back garments. A backless bra designed with silicone on the wire channelling prevents it from slipping. A perfectly moulded cup with foams also helps to secure a natural shape to the body smooth under clothes. A backless bra is a must have piece of lingerie to your wardrobe!

The latest collections by Sexy Panties And Naughty Knickers are now available to view online, or you can request a catalogue. Sexy Panties And Naughty Knickers supply a wide range of lingerie to suit all occasions, and have appeared in many fashion magazines over the years. The latest collections include new Flirt bras and Flirt thongs (available in hot pink), Lace cotton shorts, plus a new range of Nighty Knickers, Ladder camisoles and French knickers.

UK Stockists include:

Austique – 330 Kings Road, London SW3 5UR, 020 7376 4555
Iris – 73 Salusbury Road, London NW6 6NJ, 020 7372 1777
Beyond the Edge of Reason, Kings Road
The Blue Room, 4-6 Queens Rd, Buckhurst Hill, Essex IG9 5BY, 020 85059239
coco de mer, 23 Monmouth Street, London WC2H 9DD, 020 7836 8882
coco Marie, 11 Kenwyn Street, Truro TR1 3DJ, 01872 225887
Fifi and Ally, 51/52 Princes Square, 48 Buchanan St, Glasgow, 0141 2290386
Figleaves UK, www.figleaves.co.uk, 0870 4999 000
Intimates, 11 St Johns Wood High Street, London NW8 7NG, Iris 020 73721777
Mee Mee, 9a Bartlett Street, Bath. 01225 442250
Musa, 31 Holland Street, London W8 4NA, 020 79376282
Number 15, 15 Thorntons Arcade, Leeds, West Yorkshire, 0113 242 0569
Onda, Victory Steps, St Mawes, Truro, TR2 5DQ, (01326) 270456
Powder Ladies Deigner Clothing, Topsfield Parade, Tottenham La, N8 8PR, 020 83474100

Stella McCartney has announced that she will be launching her first lingerie collection in time for the Spring/Summer 2008 season.

“The collection will mirror the designer’s womenswear line, using a soft palette of dusty pink, cream, grey and blue. Organic cotton will also be a feature of the collection, a continuation of McCartney’s efforts to make her label ethical.

Speaking to Women’s Wear Daily, McCartney said: ‘This is a natural progression for me. Lingerie is an obsession of mine. I have been inspired by it for many, many years. Ever since my degree collection at Saint Martins, I have always used it in my work.’

In partnership with Bendon, the lingerie company that has produced underwear with Elle Macpherson, the new line will be in stores from January 2008. It will be available at Stella McCartney shops and Selfridges for British consumers, with prices starting at £35.

Speaking of the addition of lingerie to the label, Marco Bizzarri, chief executive of Stella McCartney said: ‘Right now, there are brands like La Perla – and then a big gap below them. We are aiming to deliver a high-end product with prices that are a little lower than La Perla.’ (30 July 2007)”

Source: Marie Claire Fashion News